Jimmy Soni: Kobe Bryant’s Secret Obsession with Writing | How I Write

Jimmy Soni, author of "The Founders," discusses his writing process, his upcoming book "The Tao of Kobe," and Kobe Bryant's passion for storytelling. Soni shares insights into Bryant's dedication to writing, his study of storytelling techniques, and his ambition to become a media mogul. The conversation explores Soni's daily writing routine, his research methods, and his perspective on AI as a tool for writers. He also critiques the current state of the book publishing industry, advocating for more author-friendly contracts, better use of technology, and a longer-term view of book success. Soni emphasizes the importance of love for the craft and finding fellow obsessives to fuel creativity.