#695 - What Amazon Brands Need To Know About Patents

In this episode of the Serious Sellers Podcast, Bradley Sutton interviews Rich Goldstein, a patent attorney, about patents and intellectual property for Amazon sellers. They discuss the impact of AI on IP claim evaluations within Amazon, highlighting potential issues with the accuracy of AI-driven infringement assessments. Goldstein explains the nuances of patent types, including design and utility patents, and offers advice on how sellers can avoid infringement, including conducting patent searches using Google Patents and understanding the importance of seeking professional advice. The conversation also covers the timing and financial considerations for obtaining patents, the value of Chinese and European patents, and the potential for using expired patents as a source of product ideas. Goldstein shares both cautionary tales of sellers losing inventory due to infringement and success stories of patent holders successfully protecting their products.