#271: Coaching: Helping a Lab member design their product suite | Hot Seat with John McBride

In this episode of Creator Science, Jay Clouse shares a coaching conversation, a "Hot Seat," with John McBride, co-founder of Fatherhood Unlocked. John seeks guidance on prioritizing future steps for his business, specifically regarding product suite development: whether to focus on expanding products for expecting dads or creating new products for new dads. They discuss current sales strategies, challenges in converting expecting dads to higher-priced products, and the potential of targeting new dads with solutions to more immediate pain points. Jay offers advice on refining ad messaging, unbundling product modules, and sequencing offers to increase conversions and overall revenue, suggesting a focus on financial preparation as a key selling point. They also explore the possibility of a membership model to provide ongoing support and community for dads.