6 Marketing Insights from Fashion to B2B Brands with Kevin Branscum, Senior Director of Brand Marketing at Typeform | Ep. 343

In this episode of The Marketing Millennials, guest host Tamara Grominsky interviews Kevin Branscum, Senior Director of Brand Marketing at Typeform, about the differences between brand marketing in the fashion industry versus the B2B software world. Kevin shares insights from his experiences at Michael Kors, Uniqlo, and Blue Nile, emphasizing the importance of understanding customer behavior and cultural trends. The discussion covers the role of brand marketing, customer research, and the need for creativity and taste in marketing, especially with the rise of AI. Kevin also shares a lesson learned from each of his work experiences and highlights a campaign inspired by reality TV.