Nir Eyal and Product Hunt's Ryan Hoover, the authors of "Hooked, How to Build Habit-Forming Products," discuss the theory and practice of the book as the publish date of a new edition approaches. Nir lays out the four steps integral to any habit-forming product -- trigger, action, reward, investment -- and Ryan describes how those same steps apply to the fast-growing Product Hunt.

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a16z Podcast: Trigger, Action, Reward, Investment -- Four Steps for Habit-Forming Products

The a16z Show

a16z Podcast: Trigger, Action, Reward, Investment -- Four Steps for Habit-Forming Products