How Canva leveraged unconventional growth levers to grow to $42B | Cameron Adams (Co-founder & CPO)

In this episode of the podcast, Brett Berson interviews Cameron Adams, the co-founder of Canva, about the company's early days. Adams recounts his professional background before Canva, including his design agency, his time at Google, and his email startup. He details the initial meeting with Canva's founders, Mel Perkins and Cliff, and the factors that led him to join them. Adams shares insights into the early product development, the focus on user feedback, and the identification of social media marketers as a key early user group. He also discusses the challenges and key growth strategies, such as SEO and internationalization, that contributed to Canva's success, as well as the shift to a subscription-based monetization model and the company's approach to enterprise customers.