What Brands Get Wrong About Influencers | Gracey Ryback

In this episode of Marketing Misfits, Norm Farrar and Kevin King interview Gracey Ryback, an influencer and content creator, about social media marketing, particularly on TikTok. They discuss the differences between affiliates, creators, and influencers, the importance of working with micro-influencers, and the need for authenticity in content creation. Gracey shares her journey into social media, the strategies she uses to create engaging content, and her advice for brands looking to work with influencers, including managing expectations and offering fair compensation. The conversation also touches on the evolving landscape of TikTok Shop, the potential of AI influencers, and the value of building genuine relationships between brands and creators.