Aristotle’s Art of Self-Persuasion — How to Use Ancient Rhetoric to Change Your Life

In this episode of The Art of Manliness podcast, Brett McKay interviews Jay Heinrichs, author of "Aristotle's Guide to Self-Persuasion," about using classical rhetoric to improve one's life. Heinrichs shares his personal journey of overcoming a physical ailment and depression by applying Aristotelian principles. The discussion covers identifying one's "soul" as an internal audience, using Kairos to turn chaos into opportunity, setting hyperbolic goals, and employing ethos, pathos, and logos to achieve personal growth and habit formation. Heinrichs provides practical examples and anecdotes, illustrating how these ancient techniques can be used for self-leadership and personal transformation.