Dating is down. So why is Hinge thriving? with CEO Justin McLeod

In this episode of Rapid Response, host Bob Safian interviews Justin McLeod, the CEO of Hinge, about the dating app's continued growth and success in a competitive market. They discuss how Hinge differentiates itself by focusing on creating genuine connections and facilitating real-world dates, rather than prioritizing engagement metrics like other dating apps. Justin elaborates on Hinge's use of AI to improve matching and provide users with coaching to enhance their profiles, while also emphasizing the importance of human connection and cautioning against AI displacing real relationships. The conversation also covers Hinge's marketing strategies, its commitment to diversity and inclusion, and the challenges and opportunities facing the online dating industry. Additionally, Justin shares his insights on green and red flags in dating profiles during a lightning round segment.