170: Simone Giertz – State of the Workflow

In this episode of State of the Workflow, Myke Hurley interviews Simone Giertz, an inventor and product studio owner, about her creative process and workflow. Simone discusses the importance of her laser cutter for rapid prototyping and shares insights into Giertz Studio's product development, emphasizing the creation of novel objects rather than mere merchandise. She explains the origins of her product ideas, often stemming from everyday inconveniences, and details the journey of the Coat Hinger from concept to Kickstarter campaign. The conversation also touches on the challenges of product naming, manufacturing, marketing, and balancing creative work with personal well-being, as well as the shift in focus from her YouTube channel to her product business.