Twitter reported a strong start to 2019, with revenue increasing 18% year-over-year. A pivotal shift in reporting metrics occurred, transitioning from monthly active users to monetizable daily active users (mDAU), which reached 134 million, an 11% increase. Health remains the company's primary focus, with machine learning now proactively detecting 38% of abusive content, up from 0% the previous year. Product development centers on making the platform more conversational through experiments like the "twttr" prototype and improving the discovery of live events and interests. Despite tougher comparisons in international markets, US ad revenue grew 26% year-over-year. The company continues to invest in headcount and infrastructure to support long-term growth, while maintaining an open stance toward global regulatory compliance, viewing frameworks like GDPR as beneficial for industry transparency.
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