Humor can be your biggest secret weapon in business. So much so, this episode’s guests, Jennifer Aaker and Naomi Bagdonas, wrote the book, ‘Humor, Seriously’, about it.

In this episode of Into The Magic Shop, Jennifer and Naomi discuss just how much humor can impact business and how it can ultimately change everything. Because humor isn’t just an emotional response, it plays a huge role on our mental and physical health, as well as our general well being, it even affects our longevity:

“The biggest thing to overcome is to recognise this is not about telling jokes and being funny. It's about fundamentally shifting our mindset and navigating the world in a different way. And that is on the precipice of a smile.”

From why funnier bosses are deemed to be more competent, to what can you do when your joke falls flat, in this incredibly revealing episode, let the stand up comedian and the Stanford professor share with you why humor is all about making a connection:

“Laughter is a fundamental melody of human conversation. It is something that is so easy to connect people. And it's a melody that we all know the tune to, and we all know how to sing along.”

On today’s podcast:

How humor impacts our health
Why humor is all about making connection
How to use the levity reframe
The four different humor styles
What to do when your joke fails

Links:

Humor, Seriously

Jennifer Aaker & Naomi Bagdonas: The power of humor and why it can change everything

Into the Magic Shop

Jennifer Aaker & Naomi Bagdonas: The power of humor and why it can change everything