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YouTube19 Jul 2025
46m

Webinar: Growing a Consulting firm 20M to 550M using Outcome-Driven Innovation

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Strategyn

Tony Ulwick interviews Dave, who shares his experience in applying Outcome-Driven Innovation (ODI) principles to grow a practice at RSM from $20 million to $550 million in 11 years. Dave discusses how he used ODI to understand the jobs private equity firms were trying to get done, creating a value-based approach and a framework called M&A 360. He highlights the challenges of shifting teams from a technical mindset to an outcome-focused one and emphasizes the importance of proactive strategic account processes. The conversation explores how ODI can be used in due diligence to identify hidden opportunities and generate alpha, as well as the core challenges PE firms face, such as sourcing and executing investment theses. The discussion also touches on the potential for companies being acquired to use ODI to enhance their value and the lessons learned in applying ODI principles, including the difficulty of execution and the need for commitment.

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