The CPG Guys are joined in this episode by Heather Land, Senior Director of Grocery Merchandising at Dollar General which strives to make shopping hassle-free and affordable with more than 20,000 convenient, easy-to-shop stores in 48 states.

Follow Heather on LinkedIn at: https://www.linkedin.com/in/heather-land-97382817/

Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/

Follow Dollar General online at: https://www.dollargeneral.com/

Heather answers these questions:

Please introduce yourself and tell us about your background and experience. What motivated you to transition from foodservice to Retail?
How would you explain Dollar General to someone who is unfamiliar with the retailer?
How do you see DG’s role in the food and beverage category?
Are your food customers motivated primarily by convenience, value, assortment or some other factor?
Given DG’s expansive footprint, how are you using that to make a positive impact when it comes to providing for and serving others?
What are some recent examples that illustrate impact?
And to further your reach of Serving Others, you’re now offering delivery services, too. Can you expand on that?
As you look at the company’s consumables mix, where do you see room for innovation and expansion?

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Lara Raj in Katseye: https://www.katseye.world/

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Affordable & Accessible Groceries with Dollar General’s Heather Land

The CPG Guys

Affordable & Accessible Groceries with Dollar General’s Heather Land