Boxing is known as the “Sweet Science,” but the name doesn’t quite do it justice. The amount of work, effort, blood, sweat, tears, and beatdowns is anything but sweet. But that doesn’t mean there aren’t so many powerful lessons to be learned from what my guest today, Ed Latimore, calls the “Hurt Business.”

Today, Ed and I talk about how and why people either buy into you (or not), why the next win or loss is just a setup for the next experience of your life, the power of consciously choosing to start over in life and after setbacks, why you’re only as good as your last win, and why “old endings” are nothing more than “new beginnings.”

SHOW HIGHLIGHTS
00:00 – Intro & reconnecting
02:05 – Early podcast memories
04:05 – Building influence through storytelling
06:20 – The power of brand over product
08:40 – Writing the memoir: process and lessons
10:21 – You're only as good as your last win
17:06 – Everything is an audition
23:33 – When to throw in the towel
30:10 – Why most people shouldn’t box
33:22 – Fighting serious people comes at a cost
35:01 – Who chooses a life of combat?
39:32 – The worst guy to fight
46:00 – Identity, curiosity, and starting over
48:56 – How to connect with Ed
51:20 – Nobody’s coming to save you
52:33 – Final thoughts & wrap-up

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ED LATIMORE | Hard Lessons Learned from the Sweet Science

Order of Man

ED LATIMORE | Hard Lessons Learned from the Sweet Science