Guest: Hikari Senju, Founder & CEO at Omneky

AI isn’t just generating ad copy—it’s reshaping the entire performance marketing playbook for B2B SaaS.

In this episode, Hikari Senju, founder and CEO of Omneky, shares how the platform evolved from an enterprise solution to a self-serve powerhouse—and why smart creative strategy matters more than big budgets.

Key insights from this episode:

Why brute-force creative testing consistently outperforms guesswork
How ad performance data can directly inform GTM messaging
Why brand inconsistency across platforms kills trust and conversion
How AI-powered ads are becoming core to revenue strategy

If you’re a B2B SaaS CMO or CRO looking to improve ROAS, scale faster with fewer resources, or make AI actually work for your GTM team, this episode is a must-listen.

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Ep. 175 - Beyond Copy: How AI Powers the Next Generation of SaaS Growth

SaaS Backwards - Reverse Engineering SaaS Success

Ep. 175 - Beyond Copy: How AI Powers the Next Generation of SaaS Growth