China's short dramas blowing up worldwide

In this episode of Round Table, Heyang, along with Steve Hatherly and Gao Junya, delve into the burgeoning world of ultra-short video dramas, a content format originating in China that has exploded in popularity both domestically and internationally. The discussion covers the reasons behind their addictiveness, the financial aspects of the industry, including revenue and production costs, and the cultural nuances required for international success, such as localizing content and adapting storylines to suit different markets. The panel also explores the potential future of short dramas, including the use of AI and the challenges of maintaining high returns amidst increasing competition.