Hey there, Product Bosses! In this episode of the Ask Jacq Series, I’m answering a hot question from one of my students who absolutely dominates at her local farmer’s markets—making $3,000 in just four hours—but can’t get those happy shoppers to buy online. Sound familiar? Whether it’s due to product challenges (like meltable body butters in summer heat) or a website that’s just not converting, we dig into what’s really going on and what you can do to shift from one-time market sales to recurring online revenue.

We talk through how to nurture those leads, and why your website needs to pass the “grandma test” in order to convert. From simplifying customer expectations to improving messaging clarity, this episode is packed with ideas to help you bridge the gap between in-person connection and online convenience.

If you’re a product-based business owner who sells at markets, pop-ups, or in-person events and you want to grow your online store, tune in now. I’ll show you how to meet your customers where they are—and guide them right into your virtual checkout.

Resources:

If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes.
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Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

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Gloci

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713. Ask Jacq: How to Turn Market Shoppers Into Repeat Online Buyers | Q&A

The Product Boss with Jacqueline Snyder

713. Ask Jacq: How to Turn Market Shoppers Into Repeat Online Buyers | Q&A