The new art and science of marketing, with Known’s Ross Martin and Kern Schireson

In this episode of Masters of Scale, Jeff Berman interviews Ross Martin and Kern Schireson, co-founders of the marketing agency Known, about their journey, culture, and strategies for success. They discuss how their agency combines data science with creative work, emphasizing the importance of a unified approach to marketing where all components are aligned. Ross and Kern highlight their focus on building a culture of kindness and high standards, and how they responded to a major financial setback by innovating new products. They also share insights on working with both established companies like Disney and challenger brands like Slate Auto, and offer advice to early-stage entrepreneurs on making the most of limited marketing budgets in the rapidly evolving landscape of AI and digital media.