How to Rank on ChatGPT (With Steve Toth)

In this interview-style podcast, Mark Webster and Gael discuss Generative Engine Optimization (GEO) with Steve Toth. Steve shares insights on how to optimize content for LLMs, emphasizing the importance of understanding the buyer journey and addressing deal-breaker questions. The conversation covers strategies for influencing AI's perception of a brand, creating comparison pages, and the need for accurate and up-to-date information. They also discuss the challenges and opportunities for smaller players in the AI-driven landscape, the role of AI in content creation, and the potential shift in marketing budgets from SEO to GEO. Steve provides actionable tips, including reverse engineering deep research questions and using a truth alignment framework to ensure accurate brand representation.