#687 - Amazon Audience Targeting with AMC

In this episode of the Serious Sellers Podcast, Amazon ads expert Destaney Wishon discusses Amazon Marketing Cloud (AMC) and its importance for brands of all sizes. AMC provides access to Amazon's customer data, enabling sellers to target audiences more effectively. Destaney explains how Amazon is transitioning to an audience demographic model, using AI to show ads based on precise customer needs, and how increasing conversion rates through audience targeting can improve ACoS. She details how to access AMC audiences within the advertising console, even without an AMC instance, and provides a case study demonstrating the impact of AMC audiences on conversion rates and ROAS. Wishon also answers questions about campaign setup, bid adjustments, and the use of AMC audiences for high-traffic search terms, as well as the difference between having an instance versus not having one.