What does it take to build a multi-million dollar AI startup from scratch, without raising a cent?

In this episode of Liftoff, we sit down with Ricardo Ghekiere, the founder of BetterPic, the viral AI platform creating professional headshots in minutes. Bootstrapped from $0 to $4 million in just 15 months, Ricardo shares the real story behind BetterPic’s explosive growth from Belgium to the global stage.

💡 Inside the episode:

- How BetterPic outperformed better-funded competitors

- The 7-month experiment to crack the most effective marketing channels

- Why SEO became their secret weapon

- The power of product-led growth in B2B

- How Ricardo is evolving into a founder-CEO and raising a $1.5M pre-seed round

- A sneak peek into Better Studio and the next AI frontier: fashion

👉 Learn from a founder who’s redefining how humans and AI work together.

🔗 Try BetterPic: https://www.betterpic.io/

🔗 Connect with Ricardo: linkedin.com/in/ricardo-ghekiere

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From $0 to $4M with AI Headshots: BetterPic Shares How They Bootstrapped Their Way to Success

Liftoff with Keith: Conversations with Super Founders and Growth Experts sharing useful insights

From $0 to $4M with AI Headshots: BetterPic Shares How They Bootstrapped Their Way to Success