29 Jul 2025
20m

Perplexity Comet: Testing the NEW AI Web Browser

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Marketing Against The Grain

Kipp Bodnar explores the Perplexity Comet browser, highlighting its AI-driven capabilities and potential to revolutionize internet browsing. He demonstrates features like AI-assisted email drafting, calendar management, web page summarization, and voice browsing, emphasizing the browser's ability to take action based on user input. Bodnar also discusses the implications of AI-native browsers for marketers and anticipates a competitive browser landscape, suggesting that the depth of information on websites will become more critical than their design. He commits to using the browser for 30 days to further evaluate its capabilities and share insights.

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