Building a Brand People Will Care About | Karri Saarinen, Linear CEO

In this episode of Design Review, Karri Saarinen, co-founder and CEO of Linear, joins the host to review startup websites, focusing on branding. Karri emphasizes the importance of authenticity and aligning the website's polish with the company's stage, cautioning against creating overly fancy sites too early. He uses Linear's initial and current websites as examples of how branding evolves. They review websites from Sprites AI, GigaML, Unreal Milk, Confident AI, and Dropback, providing feedback on clarity, messaging, design elements, and call to actions. Karri stresses the need for clear communication, understanding the target audience, and differentiating from competitors.