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I sat down with Sam Thompson again and we talked about how anyone could shamelessly copy the strategy behind Cluely, the $120 million AI company that blew up in just three months. We broke down their viral content machine, how they hired 700+ clippers, and why they only pay per view, not per video. Then we talked about how to spin this strategy into your own clipping farm or media agency, even if you're starting from scratch. We also riffed on business ideas using public records of new LLC registrations, and how to turn that into a high-margin lead gen or service business. Finally, we talked about AI’s limits, what’s still very human, and why action always beats overthinking.

You can find Sam on Twitter (https://x.com/ImSamThompson) and check out what he's up to at https://www.unlimitedcontent.com/

Timestamps below. Enjoy!

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00:00 The Rise of Cluely: A Viral Sensation

02:30 – Why Controversy Is the New Marketing

05:20 – Where AI Still Sucks (And You Should Focus)

08:15 – Can AI Replace Real Human Creativity?

10:15 – Inside Cluely’s 700-Clippers Growth Strategy

12:40 – Clipping: Organic Reach on Steroids

15:10 – Steven Bartlett’s Viral Content System

17:30 – Can’t Track It? Still Worth Doing It

19:45 – Movement Over Perfection: Just Start Clipping

22:20 – Pay View Bonuses, Not Editors (Clipping Hack)

24:45 – Cold Outreach SaaS Idea Using New Biz Listings

27:10 – Vibe-Coding a Local Marketing Agent (Step-by-Step)

This Simple Playbook Built a $120M AI Business (in 3 Months) w/ Sam ⏐ Ep. #200

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

This Simple Playbook Built a $120M AI Business (in 3 Months) w/ Sam ⏐ Ep. #200