What makes someone unforgettable in today’s noisy, distracted world? Oliver Aust sits down with Lorraine K. Lee – author of Unforgettable Presence, globally recognized keynote speaker, LinkedIn Learning instructor with over 300,000 followers, and former editor at LinkedIn – to explore the art and science of becoming someone people remember, trust, and want to work with.

Lorraine shares her deeply personal and professional journey from being a high-performing, yet overlooked team member at LinkedIn to becoming one of the most in-demand voices on executive presence, virtual communication, and career visibility.

Her transformation didn’t happen overnight – it was fueled by a clear realization: being good at your job isn’t enough if no one notices. You need presence – and that’s a skill anyone can learn.

She introduces listeners to her signature frameworks, starting with the EPIC career brand: Experiences, Personality, Identity, and Community. This framework helps you define and communicate your professional identity with intention, starting with your unique background and values, and extending to how others perceive and speak about you.

She follows with the RAVE model for influence: Relationships, Appearance, Visibility, and Expertise. It’s a practical roadmap for building influence at any level, with or without a formal leadership title.

Lorraine also shares highly actionable tips for upgrading your video presence, leading meetings with impact, and navigating first impressions – both in person and online.

You’ll learn why micro-behaviors matter more than you think, how to manage your energy like an athlete, and how to leverage LinkedIn not just to go viral, but to build meaningful professional relationships. Lorraine emphasizes that presence isn’t about being the loudest voice in the room – it’s about being the most intentional.

Find out more about Lorraine K. Lee: https://lorraineklee.com/

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296: Stand Out to Get Ahead – How to Supercharge your Professional Presence. Lorraine K. Lee

SPEAK LIKE A CEO

296: Stand Out to Get Ahead – How to Supercharge your Professional Presence. Lorraine K. Lee