Hey there, Product Bosses! In today’s Ask Jacq Q&A, we’re diving into one of the biggest roadblocks for product-based business owners—pricing. Whether you’re worried about charging too much or finding customers who “get” your value, this episode is here to shift your mindset and show you what’s possible.

First, I chat with one of my longtime students turned Product-Boss coach who took her $1 cookies and turned them into a $100K+ business—all by shifting her pricing and confidence. We talk about how she reframed her brand as a luxury item, leaned into value-based pricing, and found creative ways to grow using wholesale deals and strategic partnerships.

Next, I answer a question from a designer who's getting resistance from customers around price. But here's the twist—those customers might not be her ideal audience. We unpack how to stop relying on feedback from friends and family and instead ask the right questions to connect with the people who will actually buy (and love!) your product at full price.

If you’ve ever second-guessed your pricing or felt pressure to keep it “affordable,” this episode will help you reframe, refocus, and price like the CEO you are.

Resources:

Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!
If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes.
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Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

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Gloci

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711. Ask Jacq: How Pricing with Confidence Can Triple Your Sales | Q&A

The Product Boss with Jacqueline Snyder

711. Ask Jacq: How Pricing with Confidence Can Triple Your Sales | Q&A