In 2020, Kwame Spearman left his consulting job in New York City to take over an iconic independent bookstore, the Tattered Cover Book Store in Denver, Colorado—his hometown.

Spearman saw an opportunity to reinvent the local business to build a community space after the pandemic. But to keep the store successful, he had figure out how to compete with online retailers and big box stores, amid technological change and shifting business models.

In this episode, Harvard Business School associate professor Ryan Raffaelli is joined by Spearman to discuss his case, “Kwame Spearman at Tattered Cover: Reinventing Brick-and-Mortar Retail.” He and Spearman explain how to set sustainable wages for employees and why community engagement is a key part of the store’s strategy for growth.

Key episode topics include: strategy, leadership, marketing, innovation, retail and consumer goods, books, wages, community engagement.

HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.

· Listen to the original HBR Cold Call episode: Reinventing an Iconic Independent Bookstore (2022)

· Find more episodes of Cold Call

· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org

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How Local Businesses Can Compete with Larger Rivals

HBR On Strategy

How Local Businesses Can Compete with Larger Rivals