What Hasn’t Changed in Marketing (with Matt Kerbel, Head of Brand Strategy at Turo) | Ep. 333

In this episode of The Marketing Millennials podcast, Daniel Murray interviews Matt Kerbel, Global Brand Strategy Lead at Turo, about the importance of soft skills in the age of AI, running effective brand campaigns, and marketing fundamentals. Matt emphasizes that as AI takes over technical tasks, human skills like communication, motivation, and storytelling become even more critical. He shares advice on developing these skills through mentorship, self-reflection, and practicing confidence. Matt also discusses the fundamentals of marketing, such as understanding the customer and brand truths, and he details Turo's "Skip the Rental Counter" campaign, highlighting the importance of research, testing, and cross-functional teamwork. Additionally, Matt provides insights on what he would do if he were in charge of Peloton's brand, suggesting a dietary component and deeper community engagement. He concludes by stating that brand is measurable and is owned by everyone in the company.