Recurring Revenue, More Freedom: Why SaaS Might Be Your Agency’s Next Move, With Stephen Neville

In this episode of The Agency Profit Podcast, Marcel Petipoff interviews Stephen Neville from BugHerd about the transition from service-based to software product-based businesses. They discuss the differences between the two models, including client vs. customer relationships, revenue predictability, and the challenges of product development. Stephen shares his experiences and insights from both running an agency and now a software company, emphasizing the importance of saying "no," productizing services, and understanding the risks associated with SaaS. The conversation also touches on the re-emergence of services in the software industry and how agencies can leverage their expertise to create successful SaaS products by focusing on solving specific problems and under-engineering solutions.