Haun Ventures CMO Rachael Horwitz breaks down how crypto is going mainstream through stablecoins and why the industry needs better storytelling to reach broader audiences.

Haun Ventures CMO Rachael Horwitz shares insights on branding in crypto, from navigating market volatility to building long-term conviction. Drawing on leadership roles at Twitter, Facebook, Google, and Coinbase, she breaks down how crypto challenges conventional tech narratives—and why VCs must rethink how they position themselves in a rapidly evolving space. A strategic lens on the future of venture and Web3.

Links mentioned from the podcast:

Watch this episode on video:

Follow us on Twitter:

Sam Ewen, CoinDesk

From our sponsor:

Midnight is a privacy-enhancing blockchain introducing vital, programmable privacy and selective disclosure capabilities. It means dApps can allow users to control what information is revealed without putting sensitive data on-chain, allowing you to break free from the limitation of choosing between utility or privacy. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free.

-

"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

GEN C: Rachael Horwitz on Crypto's Mainstream Moment and the Art of VC Storytelling

CoinDesk Podcast Network

GEN C: Rachael Horwitz on Crypto's Mainstream Moment and the Art of VC Storytelling