071: Tactic Tuesdays: AI for Amazon: Hype vs. Reality

In this episode of Tactics Tuesday, Jon, Matt, and Mike discuss the use of AI for Amazon sellers, focusing on separating hype from reality, particularly in image generation. They agree that AI image tools have improved significantly, making tasks like background replacement and image iteration faster and more accessible, even for those with limited Photoshop skills. While AI can't fully replace professional photo shoots for complex products, it's valuable for repurposing existing content, A/B testing image variations, and generating promotional images. The panel also touches on the potential of AI in PPC advertising, cautioning against fully automated solutions, and highlights the importance of human oversight. They emphasize the value of using AI for deep research, identifying knowledge gaps, and creating custom GPTs to streamline tasks like listing optimization.