599: Ranking In The Age Of Chatgpt: What Google Isn’t Telling You With Jeff Oxford

In this episode of the My Wife Quit Her Job Podcast, Steve Chou interviews Jeff Oxford, an SEO expert, about the evolving landscape of SEO in the age of AI and chat-based search. They discuss the current dominance of Google search, the impact of AI overviews on informational queries, and strategies for e-commerce businesses to improve their visibility. Jeff recommends focusing on transactional keywords, creating specific and comprehensive content like glossaries and buyer's guides, optimizing category and product pages, and building a strong brand presence. They also touch on the importance of backlinks, UI/UX, and the potential shift towards AI-driven shopping experiences.