What turns a good idea into a movement? In this episode, Jon and Becky explore how purpose—when it’s clear, actionable, and rooted in emotion—becomes the driving force behind real change.

You’ll hear how Scott Harrison rebuilt trust in giving through Charity: Water, how Sara Cunningham sparked a nationwide movement with Free Mom Hugs, and how Aidan Reilly and Ben Collier launched The Farmlink Project by picking up the phone.

Through these stories, Jon and Becky share how to clarify your “why,” invite others in, and take that first meaningful step. Because movements don’t need perfection—they need purpose that moves people.

Tune in for a practical, heartfelt roadmap to turning belief into bold, inclusive action.

Learn:

How to transform personal passion into collective action
How to remove barriers preventing people from participating
Strategies for decentralizing decision-making
Embracing creativity in addressing social challenges
Using personal experiences to inspire collective action
Understand how to build trust and transparency
Gaining confidence in taking initial steps towards creating change
Recognizing the power of community-driven initiatives.

Episode Highlights

Defining Movement Fundamentals (03:44)
How to Build Community Engagement (05:45)
Learning to Overcome Trust Barriers (12:36)
Personal Storytelling as Motivation (17:19)
Innovative Problem-Solving (20:11)
Practical Movement-Building Strategies (24:11)

Episode Shownotes: www.weareforgood.com/episode/633

Episodes Mentioned:

Scott Harrison: https://www.weareforgood.com/episode/369

Sara Cunningham: https://www.weareforgood.com/episode/8

Aidan and Ben Collier: https://www.weareforgood.com/episode/300

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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633. Making a Movement: Mobilize with Purpose - Jon and Becky

We Are For Good Podcast - The Podcast for Nonprofits

633. Making a Movement: Mobilize with Purpose - Jon and Becky