Arpit Choudhury is the founder of Data-led Academy, a go-to place for anybody to learn how to work with data. In this episode, he explains why data is at the heart of being product-led and offers advice on implementation and documentation. He also talks about the different types of technologies and tools that startups should know about and consider investing in.

Show Notes

[01:18] What being data-led means to Arpit

[02:39] Why product-led companies should be data-led

[07:13] On data collection, storage, analysis, and activation

[13:25] Some of the most popular tools and their open-source alternatives

[18:10] On model data

[19:02] Have your data warehouse as your main source

[20:50] Arpit’s recommended tools for product-led startups

[26:38] Implement server-side analytics from the get-go

[29:24] How to overcome “data spaghetti”

[34:00] Create a tracking plan

About Arpit Choudhury

Arpit Choudhury is a non-engineer who loves data and application programming interface (API). He started Data-led Academy as a side project about a year ago because of the lack of educational resources for non-techy people, but now, it’s a full-time endeavor.

Challenge is a word that can be connected to Arpit—he likes to think about the big challenges we face as a society, work on challenging problems, and challenge the status quo. He is also driven by building value and passionate about contributing to communities.