Alexa Grabell is the co-founder and CEO of Pocus. Pocus is the Product-Led Sales platform that helps sales teams turn their existing users into high-value customers. Pocus combines customer fit and product usage data into a single source of truth so that sales teams can prioritize the best opportunities and take the right action at the right time… all without relying on their engineering team. With Pocus, sales teams can convert more free trial / self-serve users, reach out to the right buyer at the right time, find 'needle in the haystack' opportunities, and save time sifting through data.

Show Notes

[0:20] Alexa introduces Pocus, her benchmark report on sales, and how it captures the findings to gain data.

[1:39] She explains what product-led sales is and how it leverages growth. She talks about the AI of user interaction rather than just traditional sales.

[2:46] On how the Product-led world makes the most out of platforms that generate more work efficiency

[4:21] The takeaway on product-led growth shows that over 97 of respondents have a sales team or plan to have a sales team.

[5:37] She gives us a perspective on what goes on within the sales organization among companies. She also talks about what sales assist is.

[7:27] On the principle of show value instead of just selling on the value

[8:26] Alexa predicts 2022’s take on PLS’s innovation stage at its infancy to accelerate revenue.

[10:37] She emphasizes the importance of focusing on PLG motion rather than traditional sales.

About Alexa Grabell

As the co-founder and CEO of Product-Led Sales’ first platform specialized for sales teams, Pocus created the 2021 Product-Led Sales Benchmark Report in partnership with First Round Capital → you can see more detail about it here

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Pocus Weekly Newsletter

The State of Product-Led Sales with Alexa Grabell of Pocus

ProductLed Podcast

The State of Product-Led Sales with Alexa Grabell of Pocus