Business-to-business transactions occur between businesses instead of between a company and a single client. In this episode, we will learn about B2B marketing, covering concepts, ideas, and suggestions in the area, as well as how Dave got successful in the marketing field.

Maja welcomes Dave Gerhardt, founder of B2B marketing media company Exit Five, a former brand officer at Drift, and chief marketing officer at Privy. Dave is here to share knowledge that will help us build a successful company as he did.

Are you interested in learning more about the strategies that can help you develop as a startup in the marketing field? Take a moment to listen to this Podcast now!

Shownotes

[03:56] How did David Gerhardt's experience in working with businesses help him gain a depth of knowledge about marketing?

[04:34] Dave recommends launching your marketing-related blog or Podcast to gain additional knowledge and a deeper grasp of the industry.

[13:28] If you have the budget to do it, it's an excellent investment if you know how to use it correctly.

[15:12] Does producing merch have an impact on your company?

[17:39] David Gerhardt shares what excites him most about marketing and brand-building.

[18:46] What impact does the audience have on a company's growth?

[19:18] Find out what David Gerhardt recommends for audience building for your business.

[22:33] Stay tuned and learn for yourself as David Gerhardt presents two demand generation tactics.

[25:14] How possible can make companies transition?

[28:48] What would happen if you didn't invest money to expand your audience on someone else's platform?

[34:56] David Gerhardt covers product-led growth's underrated but effective strategy.

[44:31] Learn from David Gerhardt's advice to give you the courage, stamina, and guts to succeed in the product-led business industry!

About David Gerhardt

He is a former Drift Chief Brand Officer and Privy Chief Marketing Officer who now focuses on consulting and the development of exitfive.com, a network for B2B marketing experts. He also conducts 1:1 counseling with a limited number of high-growth B2B firms; his book Founder Brand was launched in 2022 and quickly became the #1 best-selling Amazon in marketing.

About Exit Five

Thousands of B2B marketers sign up for the Exit Five Community every day to exchange practical advice, get feedback, and talk about the most successful marketing strategies right now. By listening to the Exit Five podcast, you could enhance your B2B marketing. The host for the event is Dave Gerhardt. Visit exitfive.com to engage with thousands of B2B marketing professionals by joining the community.

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