18:I[66739,["/_next/static/chunks/0u0nyy7wb9me2.js?dpl=dpl_EVxQmm5ee6SfSwpTLEi7dkcqj48i","/_next/static/chunks/05hx6kuf6-oy4.js?dpl=dpl_EVxQmm5ee6SfSwpTLEi7dkcqj48i","/_next/static/chunks/12hmyxte1w1dw.js?dpl=dpl_EVxQmm5ee6SfSwpTLEi7dkcqj48i","/_next/static/chunks/166.u_60qj09..js?dpl=dpl_EVxQmm5ee6SfSwpTLEi7dkcqj48i","/_next/static/chunks/0g9_wl34k-6l4.js?dpl=dpl_EVxQmm5ee6SfSwpTLEi7dkcqj48i","/_next/static/chunks/06dn~uer6.43l.js?dpl=dpl_EVxQmm5ee6SfSwpTLEi7dkcqj48i"],"default"] 1a:I[38632,["/_next/static/chunks/0qqtp3r0h7kah.js?dpl=dpl_EVxQmm5ee6SfSwpTLEi7dkcqj48i","/_next/static/chunks/0iukvycbd42rl.js?dpl=dpl_EVxQmm5ee6SfSwpTLEi7dkcqj48i"],"IconMark"] 19:T402,

In this episode, Wes Bush interviews Will Royall, founder and CEO of Promotix, on how he bootstrapped a product-led ticketing platform to $25K MRR with no sales team. Will shares how he increased signups by 40% with sharper homepage copy, boosted conversions with simple UX tweaks, and why Promotix is betting big on education to win their market.

Key Takeaways:

[00:01:31] How Will from an event creator to founder

[00:06:12] How calling out competitors led to a 40% increase in signups

[00:11:42] Using the "Promised Land" effect on signup pages

[00:20:41] How PromoTix cut 50% of their onboarding steps

[00:27:02] Launching Promotix University to level up users

[00:33:00] Building moats: product, pricing, and education

Links:

Will Royall on LinkedIn

PromoTix – promotix.com

3 Low-Effort, High-Impact Tactics That Took PromoTix to $25K MRR

ProductLed Podcast

3 Low-Effort, High-Impact Tactics That Took PromoTix to $25K MRR