Lulu Cheng Meservey: Go Direct

Founders must adopt a "Go Direct" communications strategy to control their narrative, especially in the technical and often controversial landscape of AI. Communications strategy is as critical as product strategy; it serves to align internal teams around a clear, filter-based mission while persuading external stakeholders. Rather than relying on traditional press releases, which often dilute a founder’s conviction, leaders should articulate their vision directly to the specific audiences that matter. This approach leverages the founder’s personal credibility as a competitive advantage, turning potential controversy into a tool for recruiting and brand differentiation. By defining the specific metrics of success—such as SpaceX’s focus on engineering milestones or Anchor’s focus on market share—founders can steer public perception and maintain momentum even when facing intense scrutiny or skepticism.