Why THESE Buyers are the Biggest (and Most Overlooked) Retention Leak...

In this episode of Chew on This, hosted by Klaviyo, Ankur Goyal, SVP of Growth at Coterie, discusses retention marketing strategies and leveraging lifetime value (LTV) in DTC subscription brands. Ankur emphasizes that acquisition and retention should not be separate functions but rather levers to drive revenue, with retention often having a greater impact on revenue growth. He shares insights on defining LTV as a lifetime profit metric, tailoring acquisition messaging to align with retention goals, and focusing on key customer actions to enhance the user journey. Ankur also highlights the importance of thoughtful product innovation and avoiding distractions from launching too many SKUs, stressing the need to prioritize the core product and customer experience.