COMPLETE Revenue-increasing Conversion Rate Optimisation (CRO) Course

This Exposure Ninja digital marketing course focuses on Conversion Rate Optimisation (CRO), emphasizing its importance over solely driving traffic to a website; it is broken into two sections, theory and implementation. The course aims to equip listeners with a clear conversion and sales process, covering credibility, using lures to attract leads, objection handling, demonstrating social proof, ease of use, and delivering results through the conversion process. The speaker uses examples of websites and scenarios to illustrate key concepts, providing actionable advice on how to improve a website's conversion rate by understanding customer psychology and removing barriers to action. The podcast also recommends tools, such as ResponseTap, LiveCall, TalkTo, and Leadpages, to implement CRO strategies effectively.

Outlines

Part 1: CRO Fundamentals

Part 2: Demonstrating Credibility

Part 3: Lures and Objection Handling

Part 4: Social Proof, Ease of Use

Part 5: Results and Tools

Part 6: Website Analysis

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Exposure Ninja

Part 1: CRO Fundamentals

00:00Introduction to Conversion Rate Optimization (CRO)

Introduction to Conversion Rate Optimization (CRO)

03:41Course Overview: Theory and Implementation of CRO

Course Overview: Theory and Implementation of CRO

05:23The Six Elements of the "Closer" Process: Credibility

The Six Elements of the "Closer" Process: Credibility

Part 2: Demonstrating Credibility

12:08Demonstrating Credibility: Before and After Examples

Demonstrating Credibility: Before and After Examples

17:00Demonstrating Credibility: Website Design and First Impressions

Demonstrating Credibility: Website Design and First Impressions

20:46Demonstrating Credibility: Client Logos and Testimonials

Demonstrating Credibility: Client Logos and Testimonials

24:00Demonstrating Credibility: Awards, Case Studies, and Alternative Credibility

Demonstrating Credibility: Awards, Case Studies, and Alternative Credibility

27:39Demonstrating Credibility: Alternative Credibility and Actionable Steps

Demonstrating Credibility: Alternative Credibility and Actionable Steps

Part 3: Lures and Objection Handling

32:08Lure: Making People Want to Become a Lead

Lure: Making People Want to Become a Lead

34:00Examples of Lures: Solicitors, Construction, and PPI Claims

Examples of Lures: Solicitors, Construction, and PPI Claims

38:30Split Testing Lures: ADT Alarms and the Importance of Simplicity

Split Testing Lures: ADT Alarms and the Importance of Simplicity

42:03Rules for Lures: Understanding the Audience's Problem

Rules for Lures: Understanding the Audience's Problem

47:32Actionable Steps for Lures: Moving Closer to Goals

Actionable Steps for Lures: Moving Closer to Goals

50:42Objection Handling: Addressing First Step Inertia

Objection Handling: Addressing First Step Inertia

55:04Objection Handling: Removing Potential Fears

Objection Handling: Removing Potential Fears

1:02:11Objection Handling: Addressing Fears and Providing Clarity

Objection Handling: Addressing Fears and Providing Clarity

1:07:20Objection Handling: Overcoming Objections and Defining the Process

Objection Handling: Overcoming Objections and Defining the Process

Part 4: Social Proof, Ease of Use

1:12:26Social Proof: Building Trust and Selling the Call to Action

Social Proof: Building Trust and Selling the Call to Action

1:15:35Social Proof: Reviews and Building Credibility

Social Proof: Reviews and Building Credibility

1:18:31Social Proof: Collecting and Displaying Reviews

Social Proof: Collecting and Displaying Reviews

1:22:26Ease of Use: Visibility and Familiarity

Ease of Use: Visibility and Familiarity

1:25:23Ease of Use: Balancing Creativity and Conversion

Ease of Use: Balancing Creativity and Conversion

1:29:35Ease of Use: Form Fields and Conversion Rates

Ease of Use: Form Fields and Conversion Rates

1:34:06Ease of Use: Qualifying Leads and Minimizing Information Requests

Ease of Use: Qualifying Leads and Minimizing Information Requests

Part 5: Results and Tools

1:37:08Result: Turning Leads into Buyers

Result: Turning Leads into Buyers

1:40:41Result: Formats for Delivering Results and Addressing Fears

Result: Formats for Delivering Results and Addressing Fears

1:45:21Result: Seeding Products and Services

Result: Seeding Products and Services

1:49:03Result: Handling Unqualified Leads and Plan B

Result: Handling Unqualified Leads and Plan B

1:53:45Result: Examples of Sales Processes

Result: Examples of Sales Processes

1:59:32Conversion Rate Optimization Tools: ResponseTap

Conversion Rate Optimization Tools: ResponseTap

2:03:42Conversion Rate Optimization Tools: LiveCall

Conversion Rate Optimization Tools: LiveCall

2:06:18Conversion Rate Optimization Tools: TalkTo and Leadpages Alert Bars

Conversion Rate Optimization Tools: TalkTo and Leadpages Alert Bars

Part 6: Website Analysis

2:10:13Website Analysis: Irwin Mitchell - Homepage and Initial Impressions

Website Analysis: Irwin Mitchell - Homepage and Initial Impressions

2:14:20Website Analysis: Irwin Mitchell - Commercial Services and Conversion Issues

Website Analysis: Irwin Mitchell - Commercial Services and Conversion Issues

2:19:33Website Analysis: Irwin Mitchell - Social Proof and Page Optimization

Website Analysis: Irwin Mitchell - Social Proof and Page Optimization

2:23:07Website Analysis: Commercial Contracts Lawyers - A Better Example

Website Analysis: Commercial Contracts Lawyers - A Better Example