Building Brand Love with UGG, Tinder, Tubi and Transunion

In a live recording at the Cannes Lions Festival, Jim Stengel hosts a panel featuring marketing leaders from TransUnion, Tubi, Tinder, and UGG to discuss brand love and innovation. The conversation explores whether brand love is adequately addressed at Cannes, the evolving definition of "brand" to include individuals, and the importance of empathy, kindness, and community in brand building. Panelists share insights on what their customers love about their brands, what they wish customers appreciated more, and how they operationalize brand love through personalized experiences, creator partnerships, and community engagement. The discussion also touches on the role of nostalgia, authenticity, and social consciousness in fostering brand connections, concluding with thoughts on gratitude and the need for brands to offer comfort and support in a changing world.