What 20M Shopify Surveys Reveal About Attribution

In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Matt Bahr, founder of Faring, a post-purchase survey app. They discuss the importance of post-purchase surveys for attribution and gathering customer insights. Matt shares his journey from building a same-day delivery service to creating Faring, highlighting how iOS 14.5 and the rise of TikTok increased the need for better attribution methods. They explore common mistakes stores make in attribution, emphasizing the myth of a one-size-fits-all approach and the dangers of relying solely on last-click attribution. Matt provides recommendations for survey questions, including segmenting new versus returning customers and uncovering objections to purchase. He also shares insights into emerging acquisition channels like AppLovin and connected TV, and the potential impact of AI-powered creative.