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Gen Z doesn’t just need to see a product, it needs a community around a product, Dana Telsey argues. She explains how this changes the marketing game, and how social media companies like Meta’s (META) Instagram have driven the disruption. She also discusses how brands are working with influencers and celebrities to attract attention. Dana lays out potential headwinds for retail as tariffs hit, but hasn’t seen price increases to “full effect” yet.

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How Instagram & Gen Z Changed the Marketing Game

Schwab Network

How Instagram & Gen Z Changed the Marketing Game