Imagine this - you're a parent in a crowded grocery store with your two kids - who have a total meltdown and start screaming for no apparent reason. Do you take a quick break, run to your car, have a good cry, and then come back to retrieve your upset kids?

Of course not!

Tricia Biggio - todays guest is a mother and the founder of a cool new company called Invisible Universe. She says these anxiety-provoking feelings happen all the time, both as a mom and when running a fast paced, venture backed startup. There are many times - almost daily - during which you feel like crying or screaming or shutting down completely. But you can't, because you're the CEO - and everyone is watching - and listening your every word - and even analyzing your body language.

It's true, the CEO's personal style and character truly does impact the culture of the entire organization. And at Invisible, Biggio has created a culture of fearless honesty - a psychologically safe space in which all employees are inspired to give direct and brutally honest feedback during the creative and new character development process.

Invisible Universe is destined to become the next Pixar, but even better. Even though they are still in startup mode, they have quickly amassed an impressive list of creative partners and top venture investors including: Serena Williams and Alexis Ohanian; the D'Amelio family, (a.k.a. the first family of Tik Tok); and of course, Clydeo, a character based on Jennifer Aniston's actual dog; and Spencer Rascoff.

To join private conversations with our guests and leadership experts - visit www.imperfectleaders.com.

Character Development - with Tricia Biggio, CEO & Founder of Invisible Universe

Imperfect Leaders

Character Development - with Tricia Biggio, CEO & Founder of Invisible Universe