Patek Philippe: Watch Perfection - [Business Breakdowns, REPLAY]

In this episode of Business Breakdowns, Matt Reustle interviews John Reardon from Collectability about Patek Philippe. The discussion covers Patek Philippe's history, starting with its founding in 1839, its differentiation from Rolex, and its unique position in the luxury watch market. Reardon details key moments such as the creation of the Henry Graves Supercomplication, the strategic shift in 1989 led by Philippe Stern, and the impact of the "You never actually own a Patek Philippe" marketing campaign. The conversation also explores Patek Philippe's approach to auctions, the secondary market, distribution strategies, and the brand's independence, as well as lessons that can be applied to other businesses, such as diversifying product lines and protecting brand identity.