069: Tactics Tuesdays: The 5 Deadly Sins of Amazon

In this episode of Brand Fortress HQ, Jon, Matt, and Mike discuss the "five deadly sins" for brands on Amazon, emphasizing mistakes that can negatively impact both short-term and long-term success. The sins include changing your brand name after initial setup, mismanaging customer reviews (especially negative ones), going out of stock, not knowing your numbers (like Amazon fees, landed costs, and contribution margins), and failing to implement an after-purchase program to build a customer list outside of Amazon. The hosts share personal experiences and offer actionable advice on how to avoid these pitfalls, highlighting the importance of brand consistency, customer communication, inventory management, financial awareness, and customer relationship building.