How to Make Clients Choose You and Stay: Lessons You Can Steal from Caitlin Copple & Holly Conti | Ep #811

In this episode of the Smart Agency Masterclass, Jason Swenk interviews Caitlin Copple and Holly Conti of Full Swing PR about their partnership, business growth, and strategies for agency success. They discuss how they became partners, the importance of aligning values, and practicing what they preach in their PR agency. The conversation covers the challenges of solo agency ownership versus partnership, the significance of quarterly planning and KPIs, and the need to focus on the right clients who value impact over ego. They also share insights on positioning PR as a must-have service and the value of a clear sales process, including a private podcast for business development.