This week Brad, Zack & Andrew tear into whitelisting, the practice of running Meta ads from a page that isn’t your brand's page. They walk through the wins of how well they work and dissect what is actually moving the needle: the creative or the non-branded page. They cover the different page types brands should be testing along with creating a scalable process to gaining new whitelisted creatives.

And lets not forget the one Meta Ads Library hack that lets you spy on any competitor’s whitelisted ads.

Key Takeaways:

How duplicating an existing ad but changing only the Facebook page unlocked a 5X return.
Why "celebrities” creatives tend to only spike CTR yet tank conversions, and how to spot this trap early.
The page type (brand page, creator page, or unaffiliated “meme-itorial”) that outperforms for each demo
How to budget creator fees using a flat rate plus a %-of-spend bonus, so everyone roots for scale
The page type that is the cheapest, no-brainer starting point for first-time whitelisters
Why a 60-day contract is your go-to to de-risk your first whitelisting test

Leadsie Is Your Shortcut to Scalable Whitelisting Stop chasing screenshots.

Skip the “how do I give access?” DMs. With Leadsie, one link lets creators whitelist your brand - no confusion, no delays.

Learn more about Leadsie and and exclusive offer just for Scalability School listeners https://www.leadsie.com/partner/scalability-school

Learn more about the Scalability School Podcast or listen to other episodes head to https://scalabilityschool.com

To connect with Andrew Foxwell send an email Andrew@foxwelldigital.com

To connect with Brad Ploch send him a DM at https://x.com/brad_ploch

To connect with Zach Stuck send him a DM at https://x.com/zachmstuck

Learn More about the Foxwell Founders Community at http://foxwelldigital.com/membership

Whitelisting: Turning Non-brand Pages Into Your ROAS Engine

Scalability School

Whitelisting: Turning Non-brand Pages Into Your ROAS Engine