Julie Bornstein: Building the Future of Fashion with AI

In this episode of Generative Now, Michael Mignano interviews Julie Bornstein, a veteran in fashion, AI, and e-commerce, about her new venture, Daydream, an AI-powered fashion search engine. Julie discusses her experiences at Nordstrom, Sephora, Stitch Fix, and The Yes, and how they inspired Daydream. She explains how Daydream uses AI to understand natural language queries, allowing users to find fashion items more intuitively. The conversation covers the evolution of technology in e-commerce, the impact of the pandemic on the Yes, the integration of the Yes into Pinterest, and the challenges and opportunities presented by large language models and trends like TikTok shop. Julie emphasizes Daydream's focus on personalized and iterative shopping experiences, its defensibility through domain expertise, and its vision for the future of fashion discovery.